All of us have heard the word “hashtag” a lot. Maybe you even have used it. But do you know what is the hashtag is? The hashtag symbol or pound sign (#) precedes a word or phrase to identify messages on a specific topic and to categorize those posts and help them show more easily in Search.
Twitter was the first social network began to use Hashtags in 2009 and to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word. Then it introduced “Trending Topics” on the Twitter front page, displaying hashtags that are rapidly becoming popular.
How it works? Whenever a user adds a hashtag to their post in any social network, it is immediately indexed and became searchable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that accumulate all of the posts with the same hashtagged keyword in real-time. Once a keyword picks up enough momentum it becomes known as “trending.”
How to Use Hashtags? Using a hashtag in a social post is as simple as adding the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay).
Which Networks Support Hashtags? Most networks use hashtags for the same reason ; to organize and group data and make it searchable by other users. However, each network has a bit different manner on how they use them.
Twitter: The network that brought us the hashtag is the most popular site to use it on. You can find the trending topics on the left hand side of your Twitter stream.
Facebook: Clicking a hashtag on Facebook will bring you to a separate page with posts that are visible to you based on the various users’ privacy settings. You’ll also see the different trending topics in the top right hand corner of your News Feed.
Instagram: If you want to see photos similar to the ones that you’ve taken, simply hashtag the picture you took and it will create a link to a page with other pictures of the same subject.
Google+: Google+ uses hashtags similar to the other sites, but with one main difference. Google+ will add hashtags to content if they think that it is a relevant and popular keyword. You can always opt-out of this through Google+ if you’d like.
Tumblr: When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it.
Pinterest: Hashtags aren’t searchable on Pinterest, they’re only clickable in a Pin description, so you’ll need to just search the keyword to find the content.
YouTube: Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title.
Do you know that Hashtags have become such a common trend these days that people are using them in text messages, chats, songs, and advertisements? How about you?